OKX and McLaren F1 launch 'Race Rewind' digital collectible series
WEB3 platform OKX, in partnership with the McLaren Formula 1 Team, has launched a free-to-mint 'Race Rewind' digital collectibles (NFT) series.
The collectibles give motor racing fans the chance to win exclusive McLaren-themed prizes through the OKX Wallet which will provide commemorative artefacts from each Grand Prix and allow them to relive the sights and sounds of race day.
Fans can mint the first collectible, which commemorates the Canadian Grand Prix, on the OKX app between Friday June 7 at 10am GMT and Monday June 10 at 10am.
Anyone who owns the full digital set for the 2024 season will be eligible for a special 'VIP' prize, awarded after the season’s climax in Abu Dhabi on December 8. The exclusive prize will include a VIP McLaren Fan Experience, $2,500 for travel and accommodation and a hot lap around the track.
OKX 'Race Rewind' NFTs will be available for every remaining race in the 2024 F1 calendar, with special prizes available to lucky fans for each NFT drop. These include signed merchandise, visits to the McLaren Technology Centre in Woking and McLaren Fan Experiences at the races themselves.
The minting period for each digital collectible will be between the Friday and Monday of each race weekend, and fans will discover the 'rarity' of their 'Race Rewind' collectible on the Tuesday after each race. Seven fans who have a ‘Ultra Rare’ digital collectible will be invited to a Race Watch event at the McLaren Technology Centre, while 20 ‘Rare’ digital collectible holders will be gifted exclusive McLaren Racing merchandise.
“We want to build community and bring new utility to crypto," said Haider Rafique, OKX's Chief Marketing Officer.
"Web3 and blockchain isn't all about trading and investment - it's about finding a better way to bring people closer to the things they care about. We are pleased to work with McLaren F1 Team to bring a rewarding experience to global fans with 'Race Rewind'."
McLaren Racing’s Co-Chief Commercial Officer, Matt Dennington, added: “We are thrilled to announce our NFT programme in partnership with OKX - another exciting way for our fans around the world to get closer to the team. ‘Race Rewind’ is a fantastic and innovative way to engage and provide unique opportunities and prizes for both brands’ fanbases.”
OKX’s multi-year partnership with McLaren Racing began in May 2022, when OKX became Primary Partner of the McLaren Formula 1 Team and the McLaren Shadow eSports Team. The partnership was expanded in January of this year, with the OKX logo featuring on the side pods of the McLaren F1 car livery for 20 races during the 2024 F1 season, in addition to other OKX branding placements on the car.
During the Monaco F1 race week, OKX collaborated with McLaren Racing and Senna Global to launch the “McLaren SENNA presented by OKX” campaign which included a bespoke one-off Ayrton Senna inspired livery during the Monaco Grand Prix.
READ MORE: McLaren Formula 1 team to launch bespoke Ayrton Senna livery for the 2024 Monaco Grand Prix with OKX
