The Blockchain Group ramps up Bitcoin holdings with huge $50 million purchase

FRENCH fintech giant The Blockchain Group has added a massive Bitcoin acquisition to its existing holdings.

The company, a specialist in data Intelligence, AI, and decentralized technology consulting and development, made a purchase of 580 Bitcoin (BTC), bringing its total to a staggering 620 BTC.

This week's acquisition - which coincided with a steep rise in the group's stock - is valued at more than $50m, and brings its total to almost $55m since it began accumulating the flagship cryptocurrency last year.

The Blockchain Group, which has been supported by Blockstream chief Adam Back, became the first European company to adopt a Bitcoin Treasury strategy when its first purchase was made in November.

Company bosses introduced three key performance indicators - BTC Yield, BTC Gain, and BTC € Gain - to monitor its treasury-style strategy. Since the start of 2025, it has enjoyed a 710% Bitcoin yield.

“The essence of our strategy is simple: accumulate Bitcoin, never sell it, and hold it indefinitely,” said Alexandre Laizet, Deputy CEO and Director of Bitcoin Strategy at The Blockchain Group.

“The next phase is to establish all the necessary links between traditional finance and the emerging Bitcoin-driven financial ecosystem.

“This includes integrating Bitcoin into corporate treasuries as a store of value and facilitating transactions through stablecoins and blockchain-based money market funds.

“We are witnessing a tokenization of financial markets in general. Bitcoin is at the heart of this evolution, but it will take time."